“Lämmin kiitos pienyrittäjän opastamisesta Meta-markkinoinnin saloihin! Asiakasmäärät lähtivät heti kasvamaan, kun sain markkinointia tehostettua.”
Tiia BrockmanG
Figures · Meta advertising
What Meta advertising has produced for our clients.
~€500,000
Meta budget managed / year
Facebook and Instagram advertising straight into the channels
€1.48–4.07
Cost per B2C lead
Measured cost per lead in Meta lead campaigns
1,283
Quote requests / year
For a single client (SOR Color) via Meta
Meta works best combined with search and measurement: demand is created on Meta, converted on Google, and everything connects into the same Growth Engine.
Why Evenrue · Meta
A Meta agency that counts leads and sales — not impressions.
In Facebook and Instagram advertising the creative decides, and measurement breaks easily because of iOS restrictions. We keep both in order — and optimise for return all the way to sales. It shows in four ways of working.
Over €500,000 of Meta budget / year
We manage the Facebook and Instagram advertising of dozens of SMEs across several industries. We see which creative and audience works — we don’t guess.
Measurement that survives iOS restrictions
We build the Conversions API and server-side tracking so conversions stay visible even after browser restrictions — optimisation is based on data, not guesswork.
We optimise for return — not impressions
Impressions and likes don’t pay the bills. We steer the budget to where leads and deals come from — and switch off what doesn’t deliver.
One person, the whole chain
Your dedicated growth strategist knows not only the ad account but the creatives, the page, the tracking and the sales. No bouncing from one party to another.
How we do Meta advertising
Four points of focus — one lever at a time.
We build demand and win it back as sales — we don’t chase cheap impressions.
1
Demand creation and audiences
We reach buyers before they know to search. We build audiences from interests, behaviour and your best customers — and let Meta’s algorithm scale the winners.
- ✓Interest and behaviour targeting
- ✓Lookalike audiences
- ✓Advantage+ audiences
- ✓Feed, Stories & Reels
→ We usually start with broad audiences — Meta’s machine learning finds buyers fastest when it isn’t constrained too much.
2
Creative production and testing
On Meta the creative is the most important variable. We systematically produce and test ad concepts, angles and formats — and scale what demonstrably delivers.
- ✓Ad concepts and angles
- ✓Video, UGC and statics
- ✓Systematic A/B testing
- ✓Iterating the winners
→ We refresh tired creatives before the cost per lead rises — not after.
3
Retargeting and conversions
A large share of interested people don’t buy right away. We keep site visitors and video viewers warm and bring them back to conversion with the right message at the right time.
- ✓Website and video audiences
- ✓Catalogue ads (DPA)
- ✓Lead forms (Lead Ads)
- ✓Cart abandoners
→ Most effective on small budgets — a warm audience produces the cheapest leads and sales.
4
Measurement all the way to sales
The logic of Meta advertising only becomes visible once a lead connects to a deal in the CRM. We build measurement so the results survive iOS restrictions and every euro is traceable to the bottom line.
- ✓Conversions API (CAPI)
- ✓Server-side tracking
- ✓CRM integration
- ✓Attribution and Looker dashboard
→ Only when measurement is in order does optimisation become real — not opinion.
Onboarding · 4 weeks
The first month — week by week.
We always start with the same framework. After that the monthly rhythm settles — and we focus on scaling.
1
Wk 1
Account & pixel audit
We go through the Business Manager, the pixel, the audiences and past campaigns. We identify the quick wins and the measurement leaks.
✓ Audit report
2
Wk 2
Audiences and creative framework
We build the audiences, the catalogue and the first ad concepts. We keep only the campaigns that have a clear purpose.
✓ A working ad account
3
Wk 3
Measurement to sales
We connect the Conversions API and the CRM to the Looker dashboard — leads and deals become visible in the advertising despite iOS restrictions.
✓ Sales visible in the advertising
4
Wk 4
Scaling + reporting
Winning angles and best audiences are scaled, losers are cut. We start the weekly creative and growth rhythm.
✓ Growth rhythm underway
The outcome
What you get when Meta advertising is with us.
A working Meta account
A clean Business Manager, a correctly installed pixel and CAPI, healthy audiences. The account stays in order month after month.
A creative library that improves
Tested ad concepts and angles that keep getting better. You know which message sells — you don’t guess.
Measured cost per lead and ROAS
You know exactly what a lead or a deal costs on Meta — and how much each euro brings back.
A clear weekly report
At a glance you see the most important growth figure and what we’re focusing on this week.
The right permissions
The Business Manager and ad account are in your name. You keep all the history and access — even if we end the partnership.
A personal reply
A growth strategist dedicated to you replies to your messages personally — no "let me ask the team" runaround.
Customer satisfaction
Clear improvement for
95 % of new clients.
That is how often we have significantly improved a new client's marketing within the first three months.
5/5 · Google reviews
G
Google Partner
Certified growth partner
“Oikein hyvä, ammattitaitoinen ja asiakasta kuunteleva palvelu.”
Juho LehtolaG
“Todella ammattimaista ja asiantuntevaa palvelua. Voin suositella!”
Teemu NiemiG
Frequently asked — Meta advertising