“Lämmin kiitos pienyrittäjän opastamisesta Meta-markkinoinnin saloihin! Asiakasmäärät lähtivät heti kasvamaan, kun sain markkinointia tehostettua.”
Tiia BrockmanG
2025 figures · Google Ads
What we achieved for our clients last year.
€1.17M
Media spent
Ad budget managed straight into the channels
€16.1M
Sales generated for clients
Measured bottom line — e-commerce and product sales
13.75
ROAS (return on ad spend)
Every euro spent returned an average of €13.75 in sales
On top of this, we generated thousands of quote requests and enquiries for B2B and service-sector companies, whose euro value is not even reflected in these figures.
Why Evenrue · Google Ads
An agency that counts sales — not clicks.
There are plenty of Google Ads practitioners in Finland. We set the bar high where it matters — in the return each ad euro delivers all the way to sales. It shows in four distinctive ways of working.
Certified Google Partner
The Google Partner badge is awarded only to agencies that demonstrably deliver results for their clients.
Over €1.1M of ad budget / year
We manage the Google advertising of more than a hundred Finnish SMEs. We see what works across twenty industries — we don’t guess.
We optimise for return — not account size
We actively propose what can be switched off in the ad account. A small, profitable account always beats a big, leaky one.
One person, the whole chain
Your dedicated growth strategist knows not only the ad account but the state of the page, the tracking and the sales. No bouncing from one party to another.
How we do Google Ads
Four points of focus — one lever at a time.
We aim for profitable growth — not filling the account with tonnes of campaigns.
1
Meeting the moment of purchase
We aim to be there when a buyer is genuinely looking for a solution. Keywords, messages and pages are directed at purchase intent — not just at volume.
- ✓Search advertising
- ✓Long-tail targeting
- ✓Brand search
- ✓Competitor search
- ✓Category search
→ We usually start with high-intent terms — they produce measurable sales the fastest.
2
Winning back the buying decision
A large share of buyers come back to think it over. We keep buyers who have had a positive encounter with the company warm and bring them back to the decision.
- ✓Remarketing lists
- ✓Customer-journey segmentation
- ✓Dynamic content
- ✓User-value prediction
→ Most effective on small budgets — the same euro brings several opportunities.
3
Scaling with winning angles
Once a single angle demonstrably delivers, we expand it systematically into new buyer groups and channels — machine learning and human judgement hand in hand.
- ✓Automated bidding
- ✓Performance Max
- ✓Product grouping
- ✓Market-area expansion
- ✓Visual advertising
→ We scale what demonstrably delivers — we don’t sit back and watch what happens by chance.
4
Measurement all the way to sales
The logic of Google advertising only becomes visible once the ad euro connects to a deal in the CRM. We build the pipeline so that every click is traceable to the bottom line.
- ✓Enhanced conversions
- ✓Server-side tracking
- ✓CRM integration
- ✓Valuing quote requests
- ✓Looker dashboard
→ Only when measurement is in order does optimisation become real — not opinion.
Onboarding · 4 weeks
The first month — week by week.
We always start with the same framework. After that the monthly rhythm settles — and we focus on scaling.
1
Wk 1
Account audit + goal
We go through the campaigns, keywords, messages and tracking line by line. We identify the quick wins and the leaks.
✓ Audit report
2
Wk 2
Structure in order
Campaign structure, keyword hygiene, the foundation of measurement. We keep only the campaigns that have a clear purpose.
✓ A working ad account
3
Wk 3
Measurement to sales
We connect the ad euro to the CRM and the Looker dashboard — every click becomes traceable all the way to sales.
✓ Sales visible in the advertising
4
Wk 4
Scaling + reporting
Winning angles are scaled, losers are cut. We start the weekly growth rhythm.
✓ Growth rhythm underway
The outcome
What you get when Google Ads is with us.
A working ad account
Clean structure, up-to-date keywords, the right messages. The account stays healthy month after month.
Measured ROAS
You know exactly which ad generates euros — and how much each euro brings back.
A clear weekly report
At a glance you see the most important growth figure and what we’re focusing on this week.
AI put to use
Smart Bidding and Performance Max used the way they’re meant to be — together with a human strategist.
The right permissions
The ad account is in your name. You keep all the history and access — even if we end the partnership.
A personal reply
A growth strategist dedicated to you replies to your messages personally — no "let me ask the team" runaround.
Customer satisfaction
We succeed in
95 % of cases.
We have consistently boosted a new client's marketing significantly within the first three months.
5/5 · Google reviews
G
Google Partner
Certified growth partner
“Oikein hyvä, ammattitaitoinen ja asiakasta kuunteleva palvelu.”
Juho LehtolaG
“Todella ammattimaista ja asiantuntevaa palvelua. Voin suositella!”
Teemu NiemiG
Frequently asked — Google Ads