More business from the same traffic
These are actual client results. Impact varies depending on the starting point, industry and traffic volume.
Data decides, not guesswork.
Conversion optimization is not about making things look prettier. It is a systematic process where every change is based on user data, tested under controlled conditions and measured as results in euros.
A systematic optimization process
Conversion optimization is a continuous improvement process, not a one-off project. We proceed in phases – from analysis to testing and continuous improvement.
Conversion audit
We map out the starting point thoroughly: website structure, landing pages, forms, checkout process and current conversion metrics.
- ✓Conversion tracking review and fix
- ✓Bounce rate analysis page by page
- ✓Technical UX audit
- ✓Comparison of competitors’ landing pages
User-journey analysis
We gather quantitative and qualitative data on how visitors move through your site and where the conversion path breaks down.
- ✓Heatmaps and click analysis
- ✓User session recording and review
- ✓Funnel analysis of conversion-path bottlenecks
- ✓Site speed and technical performance
Testing program
We run A/B tests in order of priority: first the pages with the most traffic and the biggest friction points. Every test is designed to be statistically reliable.
- ✓A/B tests on headlines, CTA buttons and forms
- ✓Testing landing page variants
- ✓Statistical significance analysis
- ✓Documenting tests and recording learnings
Continuous optimization
Conversion optimization doesn’t end with the first test. Every winning test opens a new hypothesis, and the learning library grows month after month.
- ✓Monthly optimization cycle
- ✓Using results in ad messaging
- ✓Seasonal optimizations (campaigns, peak seasons)
- ✓Quarterly review and strategy update
Four weeks to the first results.
We start quickly and systematically – after four weeks the first A/B tests are running and data is starting to accumulate.
We install the tracking tools, review the current conversion data and gather behavioral data through heatmaps and session recordings.
We analyze the collected data and form testable hypotheses in order of priority. We design the variants for the first tests.
We launch the highest-priority A/B tests. We monitor how the data accumulates and ensure the tests work technically.
We evaluate the results of the running tests, decide on the winning variants and plan the next optimization cycle.
Monthly optimization
Conversion optimization is a continuous process. The monthly fee includes everything – tests, analysis, reporting and development work.
Concrete metrics improve.
Your site turns a larger share of visitors into customers – without any additional investment in traffic.
Visitors find what they’re looking for and don’t leave before making a purchase. Every visitor is a potential customer.
Optimization improves the site’s clarity, speed and usability – which shows in both conversions and search engine visibility.
We stop guessing. Every development decision is based on real user data and A/B test results.
We build a continuous testing pipeline that produces new learnings month after month – the learning library grows as the project progresses.
You get a clear summary of the tests, results and next month’s development plan – in plain language, without jargon.